# See the **Visitors** That Actually Matter

Cut through the noise of anonymous traffic. Create intelligent segments that surface your highest-value prospects in real-time, so you never waste time on the wrong leads.

## Not All Website Visitors Are Created Equal

#### Lost in the Crowd

- Your next customer is hidden among thousands of visitors
- No way to separate buyers from browsers
- Time wasted on low-quality leads

#### Flying Blind

- Can't see who's actually engaged
- Missing critical buying signals
- No context for outreach

#### Manual Filtering Chaos

- Switching between tools to qualify leads
- Important visitors slip through
- Can't scale identification process

## Smart Segmentation That Reveals Revenue Opportunities

### Build custom segments using 18 data points to instantly identify, prioritize, and engage your most valuable visitors.

### Interactive segment builder showing multiple filters being applied

## Powerful Segmentation Made Simple

Define Your Ideal Visitor

Choose from 18 data points, including:

- Company firmographics
- Behavioral signals
- Engagement metrics
- Traffic sources
- Previous interactions

Combine Filters for Precision

- AND/OR logic for complex segments
- Exclude unwanted traffic
- Save segments for instant access
- Share across your team

Take Action on What Matters

- Focus dashboard on key segments
- Trigger automations for specific groups
- Route to the right sales rep
- Track segment performance

Core Segmentation Parameters

## Every Data Point You Need to Find Your Best Prospects

**Company & Account Data**

- Account country
- Employee count
- Account industry
- Account name
- Target account (your ICP list)

**Visitor Behavior**

- Path (specific pages/URLs visited)
- Returning visitor
- Has unanswered incoming call
- Scroll percent
- Has active user (currently on site)

**Visitor Demographics**

- Visitor country
- Name (when identified)

**Traffic Source & Attribution**

- UTM source
- UTM medium
- UTM campaign
- UTM term
- UTM content
- Referrer

**Engagement History**

- Last message sent
- Previous interactions
- Chat engagement status

## Focus on Visitors That Convert

**Key Outcomes:**

**Identify 85%** of high-value visitors before they leave

**Reduce noise by 90%** - only see who matters

**10x faster** lead qualification

**3x higher** connect rates with the right prospects

### Stop Guessing. Start Knowing.

Transform anonymous traffic into qualified opportunities with intelligent segmentation that works 24/7.

**Traffic segmenting**

- Create segment
- Filter by parameters, country, employee count, unanswered call (eg. if they couldn’t reach someone)
- Scroll percent
- UTM Source

### Ready to streamline your sales process?

Discover how Captiwate can help you close deals faster.